THE SECRET OF SUCCESSFUL SALESMANSHIP
True salesmanship means finding out what your customer really needs, and supplying him with it; or if you cannot furnish it yourself, advising him to go elsewhere. Such a policy will not mean loss of business. On the contrary, working in this way you may lose one order but you will get a dozen in its place - and you will have peace of mind. Any one particular sale does not matter; it is the annual turnover that counts.
The policy, the Golden Rule, was taught by Jesus, the wisest and most practical teacher who ever lived. Salesman treat your customer exactly as you would like him to treat you if the positions were reversed. Tell him exactly what you would like to be told about the merchandise, if you were the purchaser; and if you will do this the whole universe will cooperate to make your business career an outstanding success.
Teach me to do thy will, for thou art my God: thy spirit is good... (Psalm 143:10)
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